Mail Metrics

The business

Mail Metrics is a leading provider of critical customer communications management (“CCM”) solutions. Mail Metrics' solution enables large enterprises in highly regulated industries to digitally transform their customer communication and engagement processes while ensuring compliance with increasingly stringent financial and data protection regulations.

The deal

Mail Metrics is headquartered in Dublin and is led by CEO Nick Keegan. The Company employs c.120 people across Ireland, the UK and Poland. The Mail Metrics’ CCM solutions are delivered by combining a fully outsourced IT managed service with a propriety omni-channel platform, alongside printing and mail facilities.

Mail Metrics services primarily regulated sectors such as insurance, banking, pensions and healthcare.

Mail Metrics was looking for a partner to support its acquisition growth strategy, alongside providing the guidance and professionalisation required to expand internationally. MML Ireland provided a significant growth capital investment to support Mail Metrics’ acquisition of UK based Adare SEC.

Adare is a leading critical communications provider focused on the UK market and headquartered in Leicester with significant operations in Huddersfield. Adare specialises in providing transactional print and digital solutions to customers in highly regulated markets such as financial services, the public sector and utilities. Adare has c.430 FTEs, operating across three print sites in Huddersfield, Leicester, and Strathclyde, sending over 1bn customer communications annually.

MML Ireland invested alongside the existing management shareholders and created a significant equity incentive pot for the management team, ensuring the appropriate capital structure is in place to support Mail Metrics ambitious growth plan.